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Analytics-driven 5G launch (with EXFO’s Nova Services)

Working with EXFO’s Nova Services, this EMEA mobile network operator achieved its 5G launch objectives.

A leading mobile network operator (MNO) in the EMEA region needed a targeted, customer-centric approach to quickly and successfully launch 5G. This approach had to focus on understanding:

  • Where to roll out 5G first
  • Who to promote 5G to first
  • How to monitor 5G adoption
  • How to identify and resolve 5G issues

Working together with EXFO’s Nova Services, this MNO’s targeted, customer-centric approach led to a quick and successful launch of 5G. In fact, the MNO was one of the first operators to offer 5G services in EMEA. By focusing on key areas and customers and by proactively resolving customer-affecting issues, the MNO:

  • Maximized the commercial benefits from launching 5G early
  • Minimized the risk of a problematic launch and its impact on future 5G adoption and ROI



Key takeaways

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