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Published on March 22, 2013

Lightwave showcased EXFO's interactive Ad at OFC/NFOEC

With OFC/NFOEC 2013 just wrapping up, we can confirm with certainty that this show was once again a huge success. Among many other things, we were particularly proud to learn that EXFO's own marketing efforts can also be advantageous to some of our preferred media outlets. Indeed, when we stopped by the Lightwave booth at the show, we were pleased to notice that one of our ads was being used to demonstrate the exceptional flexibility of their interactive magazine.

You may have noticed that more and more media outlets are dropping their print publications to go solely digital. Of course, in addition to their interactive element, digital magazines also offer readers anywhere, anytime access. What many of you may not know is that advertising in digital magazines also offers hundreds of possibilities that go way beyond the usual static ad, as was showcased by Lightwave at the OFC/NFOEC conference using one of EXFO's ads to demonstrate the concept. 

We invite you to experience the interactive ad in the March 2013 edition for yourself. In a nutshell, interactive PDF ads allow you to link every single item included in the image, and can also include moving elements to make the ad stand out even more. 

The featured ad showcased the FTB-88100NGE, our brand new 10M-to-100G compact multiservice field-testing solution. This unique, compact and portable unit is an all-in-one module that can be used to deploy, validate and troubleshoot multiple networks, including 10M, 40G and 100G

Stay tuned for more coverage of the show, as much more news is on the way.