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Managing traffic and QoE under disruptive conditions

Hosted by

Ken Gold

Director of Test, Monitoring and Analytics Solutions

Ken has a diverse background in the telecommunications industry spanning more than 30 years. He is currently focused on understanding how virtualization and 5G will change the way people and machines communicate and how operators will leverage automation, artificial intelligence and machine learning to better manage the customer’s quality of experience in this new reality—which in the end is all that matters.

Prior to joining EXFO, Ken held leadership roles in Solutions Marketing and Product Line Management with Nortel, Harris Broadcast, ADTRAN and Accedian Networks, focused on optical transport and Carrier Ethernet service assurance and performance monitoring.

Ken holds a Batchelor of Applied Science in Electrical Engineering from Queen’s University at Kingston Ontario.

Bill Hogg

Former President- Technology Operations at AT&T

Responsible for AT&T’s Technology Operations organization performing planning, engineering, construction, provisioning, service assurance, installation and repair for wireless and wireline network infrastructure. Managed over $15B in capital expenditures to build wireless coverage and capacity, fiber to the home and business, software defined networking, and the cloud computing infrastructure for network virtual functions.

During times of crisis, service providers face challenging conditions just when their customers are most heavily dependent on telecom services. When people are forced into new routines, traffic volumes spike at times and in locations that would usually be relatively quiet.

To discuss this, Bill Hogg, former President, Technology Operations at AT&T, and Ken Gold, Solutions Marketing Leader at EXFO, will be leading a webinar on how to use automation to maintain peak network performance under challenging circumstances and its role in 5G rollouts.

Managing the unprecedented traffic surge and flow of alarms

In the early months of 2020, data traffic increased by 50% in many regions globally, and WiFi calls were up 76% in the United States, putting an additional burden on residential networks while impacting call quality.

These resulting abnormal, dynamic traffic patterns continue to generate a tidal wave of alarms, overwhelming operations staff who may also be working remotely with limited access to vital data and collaboration tools.

Maintaining network performance and customer experience

Maintaining peak performance under these conditions requires a new way of quickly automating the detection, assessment and resolution of customer-impacting events, before they escalate into large-scale outages. When traffic and user behavior can’t be captured with simple thresholds and averaged KPIs, streaming AI-powered analytics can be employed to make sense of the individual customer experience, and what’s impacting it in real time.

Join our webinar to learn:

  • How machine learning methods can be applied to supercharge operations teams, guiding them to the most effective actions that will result in the best possible user experience—and business outcome—under abnormal conditions.
  • How leading service providers have maintained peak performance though early detection and proactive issue mitigation using these techniques.
  • Hear the perspective of AT&T’s former President- Technology Operations, Bill Hogg, and how current trends are only a taste of what’s to come when 5G rolls out and devices become the primary consumer of the mobile network.

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