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How to Manage OTT Video QoE, Deliver Flawless Streaming Experiences and Capitalize on the Video Opportunity

  • diciembre 7, 2020
  • 11:00 a.m. New York / 4:00 p.m. London

Gorkem Yigit

Principal Analyst, Research, Analysys Mason

Gorkem is the lead analyst for the Cloud Infrastructure Strategies and Media Platforms research programmes. His research focuses on the building blocks, architecture and adoption of the cloud-native, disaggregated and programmable digital infrastructure and networks that underpin the delivery of 5G, video and edge computing services. He also works with clients on a range of consulting projects such as market and competitive analysis, business case development and marketing support through thought leadership collateral.

Ken Gold

Director of test, monitoring and analytics solutions

Ken has a diverse background in the telecommunications industry spanning more than 30 years. He is currently focused on understanding how virtualization and 5G will change the way people and machines communicate and how the carrier will leverage automation, artificial intelligence and machine learning to manage quality of experience in this new reality—which in the end is all that matters.

Prior to joining EXFO, Ken held leadership roles in Solutions Marketing and Product Line Management with Nortel, Harris Broadcast, ADTRAN and Accedian Networks, focused on optical transport and Carrier Ethernet service assurance and performance monitoring.

Video represents a critical opportunity for many operators. More than half of them now associate revenue with OTT video, or plan to do so within the next year. And why not? Video makes up 65% of today’s network traffic, and will exceed 90% in 5G networks by 2024.

But failing to deliver a good video Quality-of-Experience could be costly. Operators know that poor video QoE is the leading driver of network-related churn. The trouble is, fixing quality issues is still a stubbornly difficult task, especially since half of the problems originate outside of operator networks and thus are out of their control.

With the COVID-19 pandemic accelerating the use of video, flawless video experiences have become a baseline expectation, especially as 5G comes online. Failure to properly manage QoE will impact operators’ ability to capitalize on the opportunity that video presents.

In this webinar, Light Reading’s Alan Breznick will discuss these issues in depth with Gorkem Yigit, lead analyst for the Cloud Infrastructure Strategies and Media Platforms at research firm Analysys Mason, and Ken Gold, Director of Test, Monitoring and Analytics Solutions at EXFO.

Join us as we review the current market trends for OTT video, discuss the key challenges in delivering better video QoE and explore how operators can take advantage of this lucrative service opportunity.

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