Publié le 14 octobre 2014
In today’s fast-paced telecom environment, customer acquisition and retention are make-it-or-break-it factors to success. Customer churn on the other hand, is a major barrier.
Intense competition is driving down the price of services, and new technology is boosting data volumes along with deployment costs (CAPEX) and maintenance costs (OPEX).
In what seems like a race to the bottom, the winners will be the survivors who’ve realized the importance of lifetime customer value, segmentation and quality of service: all of which are vital to increasing subscribers and service revenues.
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