Through a close, three-year partnership, EXFO and Zain successfully created and deployed a unique customer insight program to acquire a deep understanding of customers. Together, they created over 40+ innovative use cases. These out-of-box use cases focus on embedding AI and machine learning to improve end-user experience, raise customer satisfaction and find new revenue streams.
Key takeaways
Boost to data service adoption by providing the right contract, service coverage and device to subscribers
Churn prediction model predicts churn at a rate above 70%, well above expectations
Fraud prevention via SIM box identification and flagging of fist bill defaulters and fake users
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