Collaborate closely with the various business units to identify user/customer research needs and select the most appropriate strategies for conducting research.
Design and conduct qualitative research, analyze results, and produce relevant insights according to the research objectives.
Influence the deployment of quantitative and behavioral analytics strategies for our product portfolio.
Design and conduct user behavior analysis (ex.: behavior tracking, heatmaps, user recording, conversion funnels, etc.), produce and share relevant insights to stakeholders.
Convey insights with Marketing, BUs, R&D to influence the development of new solutions, the development of new products or existing products.
Provide significant inputs and insights into decisions to shape our overall customer/user experience.
Collaborate to map and improve the complete EXFO CX journey and identify gaps between current and desired digital experience.
Ability to look for solutions and information in creative ways and convey complicated results and insights to people of varying backgrounds
Skills
Behavioral data analysis
User research methods
Data mining techniques
Statistical analysis and inference
Consumer satisfaction analysis
Ability to look for solutions and information in creative ways and convey complicated results and insights to people of varying backgrounds
Profile
Min. 7 years experience in consumer/user research in a UX environment and/or in marketing research
