A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0-9
  • 中文



Digital Marketing Specialist



We are currently looking for a digital marketing specialist to join our amazing digital ninjas team. If you are a driven and dynamic marketer with a passion for project management and digital marketing, then we must meet you! 


Main Responsibilities:  

  • Actively collaborate with internal teams to develop EXFO’s reputation online, improve conversion rates and generate leads.  

  • Develop, and deploy digital marketing projects of all sizes (needs assessment, planning, overseeing execution, and reporting)   

  • Launch, test, and optimize paid campaigns on various advertising platforms 

  • Lead, define and oversee the implementation of the SEO strategy by using research and analysis to improve keyword rankings on search engines. 

  • In collaboration with the Marketing Automation Specialist, lead nurturing campaigns for specific product segments 

  • Track and analyze performance of various digital campaigns by using analytics tools such as Google Analytics and look at various data-sources to ensure ongoing optimization.  


Technical skills 

  • Experience in deploying and managing digital marketing projects of all sizes  

  • Experience with launching paid advertising campaigns using platforms such as: Google AdWords, LinkedIn, Facebook etc.  

  • Good knowledge of web analytics and in particular Google Analytics. 

  • Experience in deploying and maintaining marketing automation/nurturing campaigns  



  • Excellent project management skills 

  • Enjoy working on various tasks simultaneously 

  • Good communication skills and team spirit 

  • Have an analytical mind and a good critical sense 

  • Organized and detail-oriented 

  • Results-oriented 

  • Proactive 


Must have: 

  • Relevant experience: 5 years of experience in a similar position 

  • Language requirement: French and English 

  • Education: Bachelor's degree in marketing or similar / Master's degree in e-commerce 

Digital Marketing Specialist Montreal, Canada | Posted 2022年4月7日




Thank you.