Digital Marketing Specialist

We are currently looking for a digital marketing specialist to join our amazing digital ninjas team. If you are a driven and dynamic marketer with a passion for project management and digital marketing, then we must meet you! 

Main Responsibilities:  

• Actively collaborate with internal teams to develop EXFO’s reputation online, improve conversion rates and generate leads.  

• Develop, and deploy digital marketing projects of all sizes (needs assessment, planning, overseeing execution, and reporting)   

• Launch, test, and optimize paid campaigns on various advertising platforms 

• Lead, define and oversee the implementation of the SEO strategy by using research and analysis to improve keyword rankings on search engines. 

• In collaboration with the Marketing Automation Specialist, lead nurturing campaigns for specific product segments 

• Track and analyze performance of various digital campaigns by using analytics tools such as Google Analytics and look at various data-sources to ensure ongoing optimization.  

Technical skills 

• Experience in deploying and managing digital marketing projects of all sizes  

• Experience with launching paid advertising campaigns using platforms such as: Google AdWords, LinkedIn, Facebook etc.  

• Good knowledge of web analytics and in particular Google Analytics. 

• Experience in deploying and maintaining marketing automation/nurturing campaigns  

Aptitudes: 

• Excellent project management skills 

• Enjoy working on various tasks simultaneously 

• Good communication skills and team spirit 

• Have an analytical mind and a good critical sense 

• Organized and detail-oriented 

• Results-oriented 

• Proactive 

Must have: 

• Relevant experience: 5 years of experience in a similar position 

• Language requirement: French and English 

• Education: Bachelor's degree in marketing or similar / Master's degree in e-commerce