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Data-driven service analytics

Big data analytics on key service metrics will drive targeted service innovation.

Perhaps one of the biggest benefits of operating an IoT network will be the insights gained into customer and network behavior. Because of the massive scale expected in IoT networks, fully automated network operations will be an absolute necessity; manual operations will simply not scale to the volume of deployments or be able to effectively keep the network operating efficiently.

Underlying this automation will be highly sophisticated analytics tools generating millions of KPIs daily to keep track of the health of the network and services. This data can then be analyzed to extract service and usage trends, identify key growth markets and new service opportunities. It can also be used to continually assess and improve the overall quality of the network to ensure competitive advantage is maintained.

So while IoT will certainly drive additional services and revenue, it’s biggest benefit may be in creating an analytics-based engine for growth.