The MSO Subscriber Wars, Part 1 – Adapt or die

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This 4-part series looks at the context in which multiple-system operators (MSOs) are evolving and explores paths where disruptive innovation is crafting new solutions. Jointly developed with industry thought leaders, EXFO’s educational series aims to share expertise and business insights.

Before delving into network technology, it is crucial to understand the nervous system of the MSO world: subscribers. More than ever, the subscriber is King or Queen.

This instalment looks at the greatest threat to MSOs: the OTT content provider.

Today more than 50% of Americans use OTT services. Millennials like me consume twice as much OTT content than live TV. We spend more time on our phone than we sleep!

In 2019, we will become the largest living adult generation, with a whopping 1.4 trillion annual buying power.

Takeaways:

• How the generational shift affects how people consume media
• The state of the USA Subscribers War, in numbers
• How next-gen tech will change content delivery in the future
• How consumer analytics bring subscriber intelligence and Quality of Experience to the highest level

Webinar Part 2, 3 and 4 will dissect, from an MSO network perspective, all the technological challenges involved in the delivery of content and solutions paths.

Part 2 will showcase how the MSO can leverage their existing infrastructures and make a perfectly timed transition to an all fiber configuration. Part 3 will investigate how edge computing creates new revenue streams for business services. Part 4 takes a closer look how MSOs can benefit from 5G.