The MSO Subscriber Wars, Part 1 – Adapt or die

Wesley Hicks is Senior Product Manager for video assurance at EXFO and has more than 25 years of experience in the telecommunications industry. During this time, he has held numerous roles, with both equipment manufacturers and service providers, in software engineering, product development, product management, and business development. With a background in fixed and wireless network topologies for voice, data, and video delivery, Wesley has focused on a variety of video technologies over the past 10 years as video has become one of the most pervasive methods of communication in the 21st century. Within the video domain Wesley drives product strategy for the EXFO video assurance to help service providers around the globe to ensure that their services meet carrier grade requirements and deliver the best possible Quality of Experience for their subscribers.

Andy has spent 20 years building and managing software releases. In this time working with two software start-ups that made successful exits and helping to start and grow a separate digital services business to £3.5m turnover. He knows it takes determination and clear focus to get a product from a vision to a successful launch. He engages and provides the energy required especially in the final push for quality and success. With a technical background and up-to-date knowledge married with commercial pragmatism. he's been able to help launch multiple B2B and consumer platforms with companies like GSK, Vodafone and iBahn.

Geoffroy brings a fresh perspective to the telecommunication industry. A graduate of mechanical engineering, he joined the EXFO team in early 2019. He has embarked on a mission to challenge the status quo, provoke insightful reflections and embrace a culture of innovation. Coming from a product line management background, his extensive connection with the end user brings customers to the forefront of the technological conversation.

Olivier is Portfolio Marketing Leader at EXFO, where he’s been helping spearhead go-to-market strategies for EXFO test and measurement solutions portfolio since 2011. He has over 17 years’ experience in the telecom industry, including experience at Bell, a leading Canadian operator, where he helped launch the company’s first IPTV and fiber-to-the-home residential services. Olivier brings considerable expertise in high-tech product marketing and sales channel management and a unique grasp of today’s market trends, technologies and test applications in the field of fiber optic deployment.

Olivier’s passion for understanding EXFO’s customers, their reality and the critical challenges they face gives him a real edge when it comes to leveraging EXFO’s intelligent, automated solutions to meet their needs and communicating the company’s unique value proposition.