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Keeping the customer happy

Software defined services can lead to higher customer churn rates so QoE matters more than ever.

For service providers, there is only one true measure of success—customer satisfaction. In the end, the customer doesn’t care about the technology used to deliver their service. They only care that their service delivers what was promised. The shift to virtualized networks makes this even more critical since automated, dynamic service creation means customers can change providers very easily. Customer retention becomes solely dependent on the customer's quality of experience (QoE).

For 5G networks based on SDN/ NFV networks, the task of keeping customers happy means continuous, active monitoring of the end-to-end services, in real-time. Having active service assurance as part of the service chain, for every service, ensures 100% visibility into the customer QoE, and therefore their satisfaction.

Recommended read



Legal documentation

Promotional documentation

Technical documentation

White papers
Fronthaul to 5G needs a strong optical network (March 2, 2018)
White papers
How to Improve QoS and QoE with End-to-End Service Assurance in a Virtualized SDN/NFV Network (March 8, 2018)
White papers
Deliver superior quality of experience through accurate one-way delay assurance. (March 15, 2018)
White papers
Multi-dimensional analytics (April 6, 2018)
Overcoming C-RAN growing pains (July 16, 2019)
Challenges on the road to C-RAN adoption (September 18, 2017)
Beyond CPRI: planning for 5G fronthaul (May 2, 2019)
Performance assurance in LTE-A and 5G virtual and hybrid networks (July 16, 2019)
Promotional videos
Three UK teams up with EXFO to become the 1st mobile operator to run a full NFV network in Europe (August 30, 2018)
Success story
Using real-time 3D analytics to help Canadian CSP meet SLA targets (December 9, 2019)