Mobile data has been growing rapidly over the past few years, but the biggest growth is yet to come. With mobile data traffic set to explode in the not-so-distant future, the industry’s reaction to the rising wave of growth has been to upgrade networks for increased wireless bandwidth. The downside to this strategy is that as mobile data traffic continues to increase, the upgrading costs associated with deploying and maintaining networks will outpace revenues.
To counter this trend and remain successful, operators need to bring their OPEX and CAPEX costs down while increasing revenue. This means finding ways to avoid having to deploy too much capacity and/or network while at the same time boosting revenue. Unless this is achieved, they will not be profitable. Also, regardless of how much capacity operators deploy or how big they grow their networks, they’ll have to proactively manage data and subscribers to ensure that unfair usage does not prevent the bulk of customers from receiving excellent quality of experience.
Want to ensure that your network isn’t just a maze of dumb pipes? Check out EXFO’s Taming the Beast webinar to learn how to monetize data, generate revenue and cost-effectively manage growing volumes of data.
~ "Good way to get ROI."
~ "The presentation was very informative and educational in terms of the latest technologies within the growing data universe... Thank you."