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EXFO and Zain Group honored at 5G MENA awards

Published on May 1, 2019

Winning in the Digital Revolution” with Best Telecom Service Innovation

DUBAI, United Arab Emirates, May 1, 2019 — EXFO Inc. (NASDAQ: EXFO, TSX: EXF) the communications industry’s test, monitoring and analytics experts, and Zain Group (XKUW: ZAIN), one of the region’s leading mobile network operators with a commercial presence in eight countries, have been jointly recognized with the 5G MENA award for Best Telecom Service Innovation.

The award was presented at 5G MENA 2019, the largest event in the Middle East and North Africa region to focus on advancing and commercializing 5G networks. It recognizes the operator “winning in the Digital Revolution by utilizing existing technology capabilities or developing new ones to introduce new products and services for consumers and customers.”

Highlights of the Zain Group-EXFO submission:

  • Solution name: Nova
  • Objective: Unlock the value of network data to enrich customer experience and boost data service revenues
  • Support CEM not only for network and service operations but also for business teams
  • EXFO and Zain collaborated on 40+ innovative use cases embedding AI and machine learning to improve end-user experience, raise customer satisfaction, fight against fraud and generate new revenue streams
  • Successful modeling for churn prediction at a rate above 70%
  • Data service adoption model helps Zain increase subscriber access to data services; measure and deliver superior customer experience; and monitor the impact of network optimization and marketing campaigns as well as associated revenues
  • The result of a partnership of more than 10 years spanning Zain’s 2G, 3G, 4G and 5G journey with EXFO’s test, monitoring and analytics portfolio


“Zain’s innovative digital strategy is built on solid customer experience management and evolving the existing telco core to maximize value,” said Khawla Al-Jaber, Zain Group’s Technology Strategy and Performance Director. “The customer intelligence provided by EXFO is one of the crucial factors in achieving this goal and in helping Zain turn this data into market differentiation and efficiency improvements that impact our revenues.”

“EXFO has been Zain’s close partner for more than a decade, supporting their operations in technology and business transformations with our test, monitoring and analytics,” said Abdelkrim Benamar, EXFO’s Vice-President of Service Assurance, Systems and Services. “Using technologies such as AI and machine learning helps us take predictive analytics to the next level. Our customers get a deep understanding of an increasingly complex ecosystem; actionable insights to automate network operations; increased subscriber satisfaction; and the ability to monetize their investments. These are the foundations you need to do 5G right.”

About EXFO

EXFO (NASDAQ: EXFO) (TSX: EXF) develops smarter test, monitoring and analytics solutions for fixed and mobile network operators, webscale companies and equipment manufacturers in the global communications industry. Our customers count on us to deliver superior network performance, service reliability and subscriber insights. They count on our unique blend of equipment, software and services to accelerate digital transformations related to fiber, 4G/LTE and 5G deployments. They count on our expertise with automation, real-time troubleshooting and big data analytics, which are critical to their business performance. We’ve spent over 30 years earning this trust, and today 1,900 EXFO employees in over 25 countries work side by side with our customers in the lab, field, data center and beyond.

About Zain Group

Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 49 million active customers as of 31 December, 2018. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN). For more please email [email protected] or visit: www.zain.com; www.facebook.com/zain; www.twitter.com/zain; www.youtube.com/zain; www.instagram.com/zaingroup; www.linkedin.com/company/zain

For information:

Anne Douville
Public Relations Manager
(418) 683-0913, ext. 23463
[email protected]

Vance Oliver
Director, Investor Relations
(418) 683-0913, ext. 23733
[email protected]

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