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Mobile World Congress - How data & AI engage the customer

  • June 30, 2021
  • Online event

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Philippe Morin

Chief Executive Officer

Philippe Morin was appointed Chief Executive Officer (CEO) of EXFO in April 2017 and is responsible for the Corporation's strategy and financial directions, goals and results. He has more than 30 years of experience in the telecommunications industry and joined EXFO in November 2015 as Chief Operating Officer (COO) leading the company's global sales leadership, market development, and product strategy. Before joining EXFO, Philippe was Senior Vice President of Worldwide Sales and Field Operations at Ciena. He previously held senior leadership roles at Nortel Networks, including President of Metro Ethernet Networks and Vice President and General Manager of Optical Networks. Philippe holds a bachelor's degree in electrical engineering from Université Laval in Quebec City, Canada, and a master's degree in business administration (MBA) from McGill University in Montreal, Canada.

With the shift to digital interactions, we now have a new kind of consumer whose behaviours, expectations and values have changed dramatically. Businesses have seen many new opportunities with the adoption of AI and data in order to help achieve and improve positive customer experiences. We are seeing more in-depth and robust customer engagement systems, which are driving that change to a new type of customer connection. This session will focus on successful business strategies from AI and data implementation, opportunities and challenges faced and what is in store for the new connected consumer.

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