Assuring the Bundle
With telecommunications carriers rolling out attractive new services, cable multiple system operators (MSOs) must focus on assuring the bundle. Price-competitive voice, video, and data service bundles provide cable MSOs with formidable offerings. As carriers continue to introduce services with high-speed broadband, and add new offerings such as IPTV and VoIP, cable MSOs must focus on service quality assurance to maintain and grow their subscriber base. While customers will be won initially on price and the completeness of a service offering, they will be retained based on quality. Furthermore, the cost of reclaiming a lost customer due to a quality of experience issue is many times more than the original customer acquisition cost. This is why "service quality matters" to cable MSOs.
EXFO Service Assurance (formerly Brix Networks) provides cable MSOs with a comprehensive service quality assurance solution with end-to-end visibility into network performance and quality of service (QoS). From the rollout of new services to continually ensuring service quality, EXFO solutions perform both active testing and passive monitoring to collect key performance indicators (KPIs) and measure QoS. By providing real-time actionable information, EXFO enables cable MSOs to take a proactive approach to service assurance to quickly pinpoint and fix potential problems — ensuring their customers' quality of experience.
The Brix System helps cable MSOs:
- Assure the consistent delivery of quality services
- Meet subscribers' quality of experience expectations
- Build customer loyalty and reduce churn
- Increase average revenue per user (ARPU)
- Streamline operations and lower customer care costs
- Bring new services to market faster
Assure Any IP Service, Over Any Network, To Any Endpoint
Learn more how EXFO Service Assurance helps cable MSOs assure the quality of their service bundles:
- Voice - Deliver quality VoIP services
- Video - Ensure subscribers' quality of experience with new video services (IPTV and VoD)
- Data - Guarantee access to critical data applications (e-mail, web, IM, VPNs)
- Wireless - Quality assurance for mobile services